Data Resources and Tools for Marketers and Startups

Includes 30+ fast and free calculators for marketing and startup metrics, like LTV, CAC, ARR, CSAT, retention rate, and more.

Marketing Calculators

Bounce Rate

Measure how engaging your website is with bounce rate.

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CAC

Measure how much your business spends to acquire new customers.

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CPC

Measure how much you pay for each click on your ads.

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CPM

Measure the cost you pay per one thousand ad impressions.

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CTOR

Measure the percentage of email openers who click an email link.

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CTR

Measure the percentage of people who click an asset after seeing it.

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Funnel Template

Visualize and analyze your marketing or product funnel.

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Google AdSense

Calculate your expected Google AdSense revenue.

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Lead Velocity

Measure growth in the leads your business generates.

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LTV:CAC ratio

Measure the relationship between customer LTV and CAC.

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ROAS

Measure the efficacy of an advertising campaign.

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Win Rate

Measure the percentage of leads that convert to sales.

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Product & Business Calculators

A/B Test

Determine if your A/B test is statistically significant.

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AOV

Calculate average dollar amount spent.

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ARPU

Calculate the average revenue per user.

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ARR

Calculate the annual recurring revenue of your business.

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Break Even

Measure the break even point (BEP) for your business.

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Build vs. Buy

Calculate the cost of building versus buying a tool.

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Burn Rate

Measure how fast your business is spending its cash.

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Cash Runway

Calculate the number of months until your cash runs out.

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CMGR

Calculate your compound monthly growth rate.

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CSAT

Measure how customers feel about your company.

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EBITDA

Calculate the EBITDA for your business.

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Income Statement

Generate an income statement for your company.

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K-Factor

Measure the virality of your product.

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LTV

Measure the total value of each customer.

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Meeting Cost

Calculate the cost of your meetings.

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MRR

Calculate the monthly recurring revenue of your business.

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Net Income

Calculate net income for your business.

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Net Profit Margin

Calculate net profit margin for your business.

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NRR

Calculate net revenue retention for your business.

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NPS

Measure customer loyalty, satisfaction, and enthusiasm.

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Payment Fees

Calculate net revenue after payment platform fees.

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Post-Money Valuation

Calculate the post-money valuation of your company.

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Retention Rate

Calculate the percentage of users who continue using your product.

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Revenue Churn

Measure the percentage of revenue lost in a given period.

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Revenue Per Employee

Calculate revenue per employee.

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Sample Size

Determine the minimum number of users for your experiments.

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Startup Equity

Calculate the value of your startup options and equity percentage.

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Stickiness

Measure how engaged users are with your product.

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Cheatsheets & Lists

Excel

Explore the top 20 most popular Excel formulas.

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Marketing OKRs

Explore 20 examples of marketing OKRs.

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Product OKRs

Explore 15 examples of product management OKRs.

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Python

Explore the top 28 most popular Python code snippets.

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Regex

Explore the top 20 most popular regex expressions.

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SQL

Explore the top 20 most popular SQL queries.

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